Welcome to Starch Research and Roper Canada. The firm has been providing both custom and syndicated research services to Canadian and international clients for over 50 years.

Starch is Canada's foremost supplier of media and advertising research.

Starch offers ad pre-testing, post testing, ad tracking and a wide range of editorial readership and audience research studies for magazine publishers.

Roper Canada, the marketing and public opinion research division, provides custom research solutions and conducts the syndicated Roper Reports Canada poll. Starch Research and Roper Canada offer clients international research in partnership with GfK NOP.