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magWorks is a new, cost effective way to regularly test magazine advertising performance. A joint initiative from Magazines Canada and Starch Research, a specialist in measuring magazine advertising performance, magWorks is designed to help advertisers assess overall ad impact, communication value, visual focal points, purchase intent and more.

Itís about helping magazine advertisers wring every last percentage of performance from every execution to ensure maximum results from the magazine buy. magWorks helps strengthen that all-important connection between advertiser and consumer.

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